Tweaking Standards
Tweaking standards was an attempt to rethink the standard men underwear by taking codes of sportswear and underwear and gradually trying to make them more sensual, more centered around revealing parts of the body, creating sensuality without disrupting habits. The idea was to create a first step towards self love as a man without having to go through all the introspection that it can trigger, or allowing to make space for that introspection to happen. Such feelings can be difficult to apprehend: by creating casual tools to let them flow, we might create positive change in the way masculinity handles self-love.